Establish your expertise in online communities

Social media used to be a place to research products and services. Now, it's flooded with AI-generated fluff and generic influencer takes, drowning out true experts—the very people who could help buyers make better decisions.

As a result, companies with real expertise get lost in the noise and buyers struggle to find trusted insights.

Xpertly is built to change this. This is the new inbound playbook.

Our AI-powered social agent helps companies activate their top experts, guiding them to the right LinkedIn and Slack discussions where their insights matter most.

When companies consistently show up in the right conversations, they don’t just build awareness—they build credibility. The result: high-quality organic traffic that converts.

More insights. Less noise. Everybody wins.

Who we are

Anita, Ajoy, and Arjun are second-time entrepreneurs who believe trust is best established via expertise. We previously founded The Factual, helping consumers find trustworthy news—an effort that led to an acquisition by Yahoo. Now, we’re focused on empowering experts in companies share relevant insights and build credibility online.

Drawing from our experience at HubSpot, Hearsay Systems, and academic backgrounds at Waterloo, MIT, Stanford, and IIT, we’re applying what we’ve learned to help companies stand out in a noisy digital world.