Welcome to Xpertly
We are building the new inbound playbook
Welcome to Xpertly
We are building the new inbound playbook
Why we exist
Expertise matters
At Xpertly, we’re cutting out the noise — helping businesses share their expertise where it matters, and helping buyers make informed decisions.
At Xpertly, we believe expertise is the foundation of trust. In today’s digital landscape, buyers are overwhelmed by content and no longer believe traditional content marketing. Instead, they turn to industry peers, niche communities, and trusted experts for recommendations.
But many businesses struggle to influence these conversations.
Xpertly is built to change this. This is the new inbound playbook.
We are building an AI marketing coach that helps executives establish credibility in the communities that matter—on LinkedIn, Slack, and other professional networks. By identifying high-value discussions and guiding expert engagement, Xpertly ensures that these experts—and their companies—are seen, trusted, and chosen.
When companies consistently show up in the right conversations, they don’t just build awareness—they build credibility. The result: high-quality organic traffic that converts.
More insights. Less noise. Everybody wins.
Expertise matters
At Xpertly, we’re bringing expertise back on all social channels — helping businesses stand out where it matters so buyers can make informed decisions.
Social media used to be a place to research products and services. Now, it's flooded with AI-generated fluff and generic influencer takes, drowning out true experts—the very people who could help buyers make better decisions.
As a result, companies with real expertise get lost in the noise and buyers struggle to find trusted insights.
Xpertly is built to change this. This is the new inbound playbook.
Our AI-powered social agent helps companies activate their top experts, guiding them to the right LinkedIn and Slack discussions where their insights matter most.
When companies consistently show up in the right conversations, they don’t just build awareness—they build credibility. The result: high-quality organic traffic that converts.
More insights. Less noise. Everybody wins.
Who we are
Anita, Ajoy, and Arjun are second-time entrepreneurs who believe trust is best established via expertise. We previously founded The Factual, helping consumers find trustworthy news—an effort that led to an acquisition by Yahoo. Now, we’re focused on empowering experts in companies share relevant insights and build credibility online.
Drawing from our experience at HubSpot, Hearsay Systems, and academic backgrounds at Waterloo, MIT, Stanford, and IIT, we’re applying what we’ve learned to help companies stand out in a noisy digital world.
We're grateful to be backed by world-class investors and angels.
Join the Xpertly Crew!
We are building something enduring and useful, both to our customers and the world at large, so this is a product and mission you can be proud of. And having built and successfully exited a prior startup hopefully fewer dumb mistakes this time around 🙂
Email us at: team@xpertly.ai